Case files

The strategy,
then the proof.

Each case starts with what the partnership was for. The event is where it was tested. Filter by the outcome you care about.

The brief

Turn one tech conference sponsorship into an engine for hiring, small business, and community in Atlanta.

The impact

Block2,050+ talent leads
Engineers65 senior guests at breakfast, up from 42
Atlanta sellers29 devices donated
Engineers at a breakfast table during Render ATL
Breakfast Around the Block, Render ATL

The brief

Give music students a real way into the industry, and give the university a flagship program sponsors want to be part of every year.

The impact

Students1,300+ attendees across editions
Industry95+ speakers
Sponsors15+ partners

The brief

Get Atlanta's Black and minority owned businesses ready for World Cup crowds before they arrive, with working tools in hand instead of a pep talk.

The impact

Business owners76+ set up with hardware, an account, and support
Showcase Atlanta4 hands on training stations
Employees24 engaged on site
The Square booth stocked with soccer balls and gear at the Atlanta event
FIFA Game Day Ready, Atlanta, April 2026

The brief

One sponsorship built to work three ways at once: product adoption, customers, and employees.

The impact

Product80% lift in bitcoin on Square usage
Customers$100K bitcoin giveaway, 4,046 redemptions
Employees35 activated on site
Next generation150+ students in financial literacy
The Cash App free bitcoin booth on the InvestFest expo floor
The bitcoin booth on the InvestFest 2026 expo floor

The brief

Show up for Black owned businesses in London with tools in hand and an employee team that leaves more connected than it arrived.

The impact

Local businesses100+ pieces of hardware distributed
Employees30+ activated on site
Belonging90% of employees felt more belonging
Business owners at the Square booth during UK Black Business Week in London
Square at UK Black Business Week, London

The brief

Turn a national get out the vote tour into mornings Arizona would actually show up for, with registration built into the party.

The impact

Arizona940 people turned out
Voters220 registered
Daybreaker5 stops run end to end

How we measure

Every partnership gets a business lane before it gets a budget, and a report after it runs. These are the lanes, and what counts in each.

Talent

Leads, candidates in process, and offers accepted after the event.

Product

Sign ups, redemptions, and usage lift tied to the activation.

Small business

Tools in hand, sellers trained, and sales made on site.

People

Belonging, development scores, and who comes back next year.

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